Meta Paid Social Manager
guadalajara, Mexico
Experience: Entry-level Professional (Non-Manager, Less than 2 years experience)
Education: Bachelor's Degree
Category: Marketing / Advertising
Industry: Consumer Products and Services / Other
Company: CP & Krell Group
Reference ID: SsNTMi
Date Posted: 11/21/2025
Shortcut: http://jobs.mrinetwork.com/bsJFlq
Manager, Meta (Paid Social)
Guadalajara, MX
Alcance del Puesto
Nuestro cliente busca un Manager de Meta altamente capacitado y orientado al desempeño para liderar todas las iniciativas de Paid Social dentro del ecosistema de Meta (Facebook, Instagram, Advantage+, etc.). Este rol es responsable de escalar la adquisición de clientes, mejorar el ROAS y generar crecimiento sostenible mediante estrategia, ejecución, pruebas creativas y optimización enfocada en Meta. Será responsable del canal de Meta de principio a fin, colaborando con equipos multifuncionales para impulsar un rendimiento de primer nivel y acelerar el crecimiento del negocio.
Responsabilidades
Estrategia y Liderazgo en Meta
- Diseñar y ejecutar una estrategia integral de adquisición en Meta alineada con los objetivos del negocio, optimizando CAC, ROAS y LTV.
- Mantenerse actualizado sobre cambios en algoritmos, políticas y mejores prácticas para asegurar ventaja competitiva.
Ejecución Operativa
- Gestionar campañas de Meta end-to-end: estructura, pujas, segmentación, rotación creativa y marcos de prueba.
- Monitorear diariamente el desempeño, ajustando tácticas en tiempo real para maximizar la eficiencia.
Pruebas Creativas
- Colaborar con el equipo creativo para conceptualizar, briefear y testear assets de alto rendimiento optimizados para el algoritmo de Meta.
- Experimentar con nuevos enfoques de creatividad, audiencias y estructuras de campaña.
Performance & Analytics
- Ser responsable de los reportes de desempeño del canal, analizando métricas clave y presentando insights accionables al liderazgo.
- Tomar decisiones de optimización basadas en datos con rapidez y precisión.
Gestión de Presupuestos
- Administrar y asignar eficientemente los presupuestos de Meta, equilibrando escala y rentabilidad.
Colaboración Multifuncional
- Trabajar estrechamente con los equipos de Growth, Creativo, Social, CRM y Marketing para asegurar que Meta impulse los objetivos de marca y negocio.
Requisitos
- 4–6+ años de experiencia hands-on en Paid Social, con profundo dominio del ecosistema Meta.
- Historial comprobado escalando programas de Meta para marcas DTC de rápido crecimiento.
- Excelentes habilidades analíticas y capacidad para interpretar datos de rendimiento.
- Experiencia administrando presupuestos significativos dentro de Meta.
- Habilidades destacadas en comunicación y trabajo multifuncional.
- Comodidad en entornos acelerados y orientados a experimentación constante.
- Perfil curioso, estratégico, innovador y apasionado por paid media y crecimiento digital.
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