Meta Paid Social Manager

guadalajara, Mexico


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Type: Permanent

Experience: Entry-level Professional (Non-Manager, Less than 2 years experience)

Education: Bachelor's Degree

Category: Marketing / Advertising

Industry: Consumer Products and Services / Other

Company: CP & Krell Group

Reference ID: SsNTMi

Date Posted: 11/21/2025

Shortcut: http://jobs.mrinetwork.com/bsJFlq


Manager, Meta (Paid Social)

Guadalajara, MX

 

Alcance del Puesto

Nuestro cliente busca un Manager de Meta altamente capacitado y orientado al desempeño para liderar todas las iniciativas de Paid Social dentro del ecosistema de Meta (Facebook, Instagram, Advantage+, etc.). Este rol es responsable de escalar la adquisición de clientes, mejorar el ROAS y generar crecimiento sostenible mediante estrategia, ejecución, pruebas creativas y optimización enfocada en Meta. Será responsable del canal de Meta de principio a fin, colaborando con equipos multifuncionales para impulsar un rendimiento de primer nivel y acelerar el crecimiento del negocio.

 

Responsabilidades

 

Estrategia y Liderazgo en Meta

  • Diseñar y ejecutar una estrategia integral de adquisición en Meta alineada con los objetivos del negocio, optimizando CAC, ROAS y LTV.
  • Mantenerse actualizado sobre cambios en algoritmos, políticas y mejores prácticas para asegurar ventaja competitiva.

Ejecución Operativa

  • Gestionar campañas de Meta end-to-end: estructura, pujas, segmentación, rotación creativa y marcos de prueba.
  • Monitorear diariamente el desempeño, ajustando tácticas en tiempo real para maximizar la eficiencia.

Pruebas Creativas

  • Colaborar con el equipo creativo para conceptualizar, briefear y testear assets de alto rendimiento optimizados para el algoritmo de Meta.
  • Experimentar con nuevos enfoques de creatividad, audiencias y estructuras de campaña.

Performance & Analytics

  • Ser responsable de los reportes de desempeño del canal, analizando métricas clave y presentando insights accionables al liderazgo.
  • Tomar decisiones de optimización basadas en datos con rapidez y precisión.

Gestión de Presupuestos

  • Administrar y asignar eficientemente los presupuestos de Meta, equilibrando escala y rentabilidad.

Colaboración Multifuncional

  • Trabajar estrechamente con los equipos de Growth, Creativo, Social, CRM y Marketing para asegurar que Meta impulse los objetivos de marca y negocio.

 

Requisitos

  • 4–6+ años de experiencia hands-on en Paid Social, con profundo dominio del ecosistema Meta.
  • Historial comprobado escalando programas de Meta para marcas DTC de rápido crecimiento.
  • Excelentes habilidades analíticas y capacidad para interpretar datos de rendimiento.
  • Experiencia administrando presupuestos significativos dentro de Meta.
  • Habilidades destacadas en comunicación y trabajo multifuncional.
  • Comodidad en entornos acelerados y orientados a experimentación constante.
  • Perfil curioso, estratégico, innovador y apasionado por paid media y crecimiento digital.

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