Digital Transformation Director

guadalajara, Mexico


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Type: Permanent

Experience: Director Management (Director/Head of Organization)

Education: Bachelor's Degree

Category: Information Technology

Industry: Consumer Products and Services / Other

Company: CP & Krell Group

Reference ID: t7e1XL

Date Posted: 11/21/2025

Shortcut: http://jobs.mrinetwork.com/3Wk6Ql


Director de Transformación Digital

Guadalajara, MX 

 

Resumen del Puesto

Líder estratégico responsable de impulsar la transformación digital y fortalecer la presencia de marca mediante estrategias innovadoras de marketing, tecnología y comunicación omnicanal. Este rol combina la visión estratégica del marketing digital con la implementación práctica de herramientas tecnológicas, asegurando el crecimiento del negocio, la fidelización de clientes y la eficiencia operativa.

 

El Director de Marketing y Transformación Digital será responsable de diseñar, ejecutar y optimizar estrategias digitales integrales, liderar equipos multifuncionales y agencias externas, y garantizar la evolución constante de la experiencia digital tanto para consumidores como para distribuidores.

 

Responsabilidades Principales

Estrategia y Crecimiento

  • Desarrollar y ser propietario de la estrategia digital: Diseñar y ejecutar estrategias integrales de Paid Social y Search que impulsen la adquisición de clientes, maximicen el retorno sobre la inversión publicitaria (ROAS) y apoyen los objetivos generales del negocio.
  • Evolucionar la estrategia de Paid Social: Liderar y escalar campañas en plataformas como Meta, TikTok, Snapchat, YouTube y otras relevantes para generar ingresos y engagement.
  • Propiedad total de TikTok y TikTok Shop: Desarrollar y escalar el desempeño del canal internamente, sin necesidad de soporte de agencia externa.
  • Gestión de presupuesto: Administrar y optimizar presupuestos de marketing a gran escala, asegurando una asignación eficiente del gasto y equilibrando el desempeño a corto plazo con el crecimiento sostenible a largo plazo.

Transformación Digital e Innovación

  • Diseñar e implementar la hoja de ruta de transformación digital, alineando la adopción de tecnología con las prioridades estratégicas del negocio.
  • Supervisar el desarrollo, optimización y experiencia del usuario (UX/UI) en todas las plataformas digitales, asegurando eficiencia, interacción y valor medible.
  • Creación y supervisión del sitio web corporativo, garantizando su alineación con la identidad de marca, los objetivos de conversión y la experiencia del cliente.
  • Liderar la adopción de herramientas digitales (apps, CRM, e-commerce, portales de distribuidores, chatbots, etc.) para mejorar la conexión con clientes y distribuidores.
  • Fomentar una cultura de innovación y alfabetización digital, promoviendo el uso de metodologías ágiles (Scrum, Kanban) y la mejora continua en toda la organización.

Colaboración y Supervisión Creativa

  • Colaborar de forma transversal con las áreas de Creatividad, Social Media, CRM, Ventas y Marketing para alinear las iniciativas digitales con los objetivos generales del negocio y la marca.
  • Supervisión creativa: Trabajar con el equipo creativo para idear, desarrollar y probar materiales y campañas de Paid Social que conecten con las audiencias objetivo.
  • Análisis de desempeño: Establecer un marco sólido de medición y reportes para analizar métricas clave (CTR, ROAS, CPA, engagement, etc.), compartir aprendizajes y optimizar estrategias futuras.
  • Explorar nuevas oportunidades: Identificar plataformas emergentes y tendencias digitales para expandir los esfuerzos de adquisición y fortalecer el posicionamiento de marca.

 

Requisitos y Competencias Clave

  • Licenciatura en Marketing, Negocios, Tecnología o afín.
  • Más de 10 años de experiencia liderando estrategias de marketing digital y procesos de transformación tecnológica.
  • Experiencia comprobada en Paid Media, Performance Marketing, SEO/SEM y optimización de canales digitales.
  • Conocimientos sólidos en UX/UI, analítica digital y martech.
  • Experiencia en modelos omnicanal, venta directa o multinivel (deseable).
  • Capacidad para liderar equipos interfuncionales y agencias externas, con pensamiento estratégico, enfoque analítico y orientación a resultados.
  • Excelentes habilidades de comunicación, influencia y gestión de proyectos.
  • Inglés avanzado indispensable.

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